Articles
Typography: The Clothes Your Brand Wears to Work
If you had to wear only one set of clothing to work everyday for the rest of your life, how much time would you spend considering what you are going to wear? You might take some time to ask a few questions. Is this suit still going to hold up for another 20 years? Are these heels still going to be cute and comfortable in 2019?
The typeface you choose to express your content might best be thought of as the clothes your company's message wears to work. And in the advertising world this means never changing your clothes. Or taking them off. Ever.
Think of today's most successful advertising campaigns like 'Got Milk' and 'Hi, I'm a...
WordPress: Tips, Hacks and Extras
WordPress gives us so many options that it truly is amazing they have yet to declare themselves a Content Management System. Sometimes though we have to give the program a little nudge to squeeze out every last drop of goodness and make it do what we need. The list of short tips, hacks and extras below has been compiled over the course of several months, with no specific intent to be released in this manner, though it seemed appropriate. These "mini-tutorials" are much too short to be converted into articles but at the same time deserved to be released, at least, in a compilation.
Using Multiple single.php Templates
Objective:...
Intelligent Manipulation – Edward Bernays
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
-- Edward Bernays, founder of the public relations industry.
Why is Ivory soap preferred by more doctors? Why is bacon and eggs an iconic American breakfast? Why...
WordPress: Quick Numbering of Paginated Posts with Results Count
In this tutorial we will be covering a simple method of adding numbers to looped posts. An example usage of this technique is a search results page where the output may span multiple pages.
Why not use an Ordered List and the Loop and let it run it course? This is where the problem actually began. By using an Ordered List on the Loop we are able to number the posts with ease, however when proceeding to the second or third page we noticed that the Ordered List actually begins again each time. This is not very effective when using a Google style counter such as Matthew Taylor's Results Count plugin in which in a set of results displays...
Social Networking: Audience as Content
"I had this guy leave me a voice mail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and then he emailed me to my home account, and the whole thing just got out of control, and I miss the days when you had one phone number and one answering machine, and that one answering machine had one cassette tape, and that one cassette tape either had a message from a guy or it didn’t, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.."
- Mary, He’s Just Not That Into You
"The medium is the...
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