Articles
Choosing “The Right” Color
What is your favorite color? You have undoubtedly been asked this dozens of times. Being a designer, my answer takes a little explaining. A far more interesting question to ask is, "What is color?" In a world filled with company identities, brochures, signs, and web sites, it is remarkable how few businesses ask themselves, "Why do we use this color?" Clients often have specific colors in mind for any given project. These choices are often based on their answer to the 'favorite color' question. However, when choosing a color in business, the more appropriate question to answer is, "What message does this color communicate?" According...
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Crop Circle Design – Understanding Communication
"The one thing which we seek with insatiable desire is to forget ourselves, to be surprised out of our propriety, to lose our sempiternal memory, and to do something without knowing how or why; In short, to draw a new circle." – Ralph Waldo Emerson, Circles (1841) Graphic Design borrowed the word "logo" from the Greeks. It stems from logos, a word that has been important in philosophy, psychology, and religion. It originally meant "something said" which can be taken many ways, but is generally agreed that it means communication. Which is exactly what graphic design is: communication. Instead of the sound a musician uses or...
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Web Design with Cross-Browser Support
Building a website can be a daunting task. It is common to hear of someone offering to design and build a web site overnight, but usually those who offer such promises have little or no experience with the design and coding of such websites. Amateur web solutions are only appropriate when anything will do no matter how sloppy. It's easy to find organizations that sell an assortment of pre-built web sites awaiting a new home. This generally sounds nice for those in a hurry but when your competition shows up brandishing that exact site it can be quite embarrassing. Many of these "site mills" know what they are doing to an extent, but generally...
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A Brief Evolution of the Business Card
In honor of our all-new business card design, we thought it would only be appropriate to discuss the history and importance of these little advertising tools. For being such a small printed piece, business cards represent a large portion of who you are or the people and company you represent. This exceptionally small advertising media, when skillfully implemented, can easily and effectively convey a simple and professional statement to your contacts. The earliest known form of the business card originated in China during the 15th century. Elaborately decorated formal announcements signifying the presence or visitation of royalty...
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Publicizing Your Company’s Website Using Basic Online Marketing and Search Engine Optimization Techniques:
What is Search Engine Optimization? Search Engine Optimization ( SEO ) is a method of marketing that attempts to generate more traffic for a particular site by increasing the rank of the site in various search engines, like Google or Yahoo. For example, when you search Google for "coconuts" the first hit, at the time this article is being written, is www.coconuts.com ( a music outlet ). Search Engine Optimization companies battle for that first hit on behalf of your site. The higher up a site appears in a search, the more currently interested potential customers will see what the company has to offer. In the early days of the Internet,...
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