Articles
Intelligent Manipulation – Edward Bernays
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons ... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." -- Edward Bernays, founder of the public relations industry. Why is Ivory soap preferred by more doctors? Why is bacon and eggs an iconic American breakfast? Why...
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WordPress: Quick Numbering of Paginated Posts with Results Count
In this tutorial we will be covering a simple method of adding numbers to looped posts. An example usage of this technique is a search results page where the output may span multiple pages. Why not use an Ordered List on the Loop and let it run its course? This is where the problem actually began. By using an Ordered List on the Loop we are able to number the posts with ease, however when proceeding to the second or third page we noticed that the Ordered List actually begins again each time. This is not very effective when using a Google style counter such as Matthew Taylor's Results Count plugin where a set of results may display...
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Social Networking: Audience as Content
"I had this guy leave me a voice mail at work, so I called him at home, and then he emailed me to my BlackBerry, and so I texted to his cell, and then he emailed me to my home account, and the whole thing just got out of control, and I miss the days when you had one phone number and one answering machine, and that one answering machine had one cassette tape, and that one cassette tape either had a message from a guy or it didn’t, and now you just have to go around checking all these different portals just to get rejected by seven different technologies. It’s exhausting.." - Mary, He’s Just Not That Into You "The medium is the...
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WordPress: the_category Using Multiple Separators Between Categories
In this tutorial we are going to demonstrate a method of using multiple separators within 'the_category' tag's $separator string. Specifically we will be focusing on a separator and a leading prefix for the category name that trails the first category. Sounds a little confusing but it will make sense. In order to list the post category or categories all that is needed is to include the 'the_category' tag: http://codex.wordpress.org/Template_Tags/the_category. The $separator string provides a way for us to add a comma (or other separation mark) between the items in a list of categories and then throws in an automatic space in case...
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Interpreting Perspective
At a little league game, a boy was asked the score: “We’re behind 14 to nothing,” he answered with a smile. “Really? You don’t look very discouraged.” "Why should I? We haven’t even been up to bat yet...” Often, the truth of a situation is all in how you look at it. For example, from a train platform, does it not appear the parallel lines of a railroad track converge at a point near the horizon? But anyone reading this understands that the tracks are not actually converging. What appears to be the truth is actually false: the convergence is a visual illusion. If this is obvious to us today, why did it take...
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