SUPERVALU®, a leader in the grocery industry and recently acquired by United Natural Foods, Inc., required an iPad application that would assist customers in joining their MyCub Rewards program. The project required a custom design that would be modern and sophisticated, yet fun and engaging. Doc4 accomplished this with the use of a clean, precise layout for each screen, as well as a bold and creative color scheme.

The rewards program provides discounted gasoline as well as grocery product savings. The interface is specifically designed as a modular piece for use with other Supervalu chains such as Jewel-Osco, Albertsons and Hornbacher's.

SUPERVALU® serves customers through more than 3,400 owned, licensed, franchised and affiliated stores across the country. SuperValu, Inc. is an American retailing company, headquartered in Minneapolis, that has been in business for over a century. It is the third-largest food retailing company in the United States (after Kroger and Safeway) and ranks #75 on the 2012 Fortune 500 list.